Visual and multimodal interaction of metaphor and metonymy
نویسندگان
چکیده
منابع مشابه
Interaction of Multimodal Metaphor and Metonymy in Public Service Advertising: A Case Study
This paper provides an analysis of a public service advertising in terms of a metaphor: A SEAT BELT IS A FAMILY, a variant of the metaphor A CAR IS A LIVING ROOM. The analysis shows how aspects of metaphors and metonymies surface in various modes and how metaphor and metonymy interaction fulfils different cognitive and persuasive roles in a multimodal genre. This paper proposes that two domains...
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ژورنال
عنوان ژورنال: Visual Metaphors
سال: 2020
ISSN: 2213-8722,2213-8730
DOI: 10.1075/cogls.00050.kas